WHAT IS MULTI-SENSORY DESIGN?

Multi-Sensory Design focuses on all the elements of design

that influence our experience through our sensory perception

Our senses perceive an estimated 11 million bits of information every second

Our brain instantaneously sorts and filters this information so that

what we perceive and react to is a small fraction of this immense amount of input

What we process on a conscious level produces our emotional, psychological and physical responses

RESONANCE design group focuses on identifying exactly how our senses are being engaged (positively and negatively). Then we provide recommendations and solutions to improve the experience through lighting control, sound management,

music curation, scent enhancement, odor mitigation, and visual field detailing.

Multi-Sensory Design is growing as a specialty in the hospitality sector because it's been shown that addressing the sensory experience of guests greatly impacts brand loyalty, improves guest satisfaction and return rates, increases referral rates, increases length of visits, and increases their spend.

For new projects, we work in conjunction with interior designers and brand managers to ensure that we are engaging all

of the senses with powerful, brand building messaging.

For existing properties, we work with operations teams to uncover the challenges or missed opportunities in sensory design. Then we provide recommendations and implement solutions to improve each condition.

SIGHT

How a space “looks” is, of course, an incredibly important part of the designed environment.

As multi-sensory designers:

We focus on Visual Field Detailing - what the colors, room layout and artwork in your space are communicating to your guests. Does your visual scan of a room fall on some clutter or something that stands out that shouldn't? We work with your designers and branding teams to refine the visual message.

We also study the lighting of your spaces throughout the day and night and suggest ways to soften or stimulate the environment by recommending lighting control and light fixture options.

Colors

Artwork

Room Details

Ambient Lighting

Lighting Control

Light Fixtures

SCENT

Our sense of smell is actually the most powerful of our senses for influencing emotions and eliciting memories.

We have all had a moment when a certain smell immediately brings a long ago memory or feeling to mind. And we instinctively know the smell of ‘fresh’, ‘bright’, ‘sultry’, ‘spicy’, ‘comforting’.

Because our sense of smell is so contextually connected to our psychology and memory, scent branding is rapidly growing as a key component in branding and experience.

We connect you with the leading experts in signature scent creation and collaborate on the perfect scent experience.

Signature Scent

Scent Branding

Private Label Amenities and Retail

Odor Control and Mitigation

SOUND

What is the SOUND of your design? Sound communicates at both conscious and unconscious levels that tells a story and greatly influences how people feel in your space.

Ambient sound and music selection can significantly impact the impression your of your space and the overall experience.

Sound Management - Sound masking and sound curtains are excellent tools for controlling unwanted noise or lack of privacy.

As multi-sensory designers, we assess and measure the volume of noise transmission and recommend solutions for sound management.

Curated Music - Music can be a wonderful enhancement to any environment, but so often it is executed poorly – either in sound quality or music selection. Working with music curators, we identify the right genre and create specific playlists to enhance each area of your design experience. We’ll study the technical side of your sound system and make recommendations on speaker placement and volume control.